“What was I thinking?” “Too much work and no benefits!” “It eats my time.” Those are the comments I hear a lot about the efficiency of social media marketing. Let’s talk about the 3 stages of social media marketing despair.
The 1st Stage of Social Media Marketing Despair: The Irritation Stage
The first stage of social media marketing despair, how I see it, is the irritation stage, the “What was I thinking?” kind of stage. So, you started with social media marketing. You started creating content and you started posting one time a week. That was fun, but it didn’t help anything. Then you started posting two times a week and you notice, that’s still fun, but it didn’t help. As you try to create more and more content to post more and more often, you notice that social media marketing actually takes a whole lot of your time. Way more than you anticipated and way more than you were planning for.
That is the irritation stage. Where you wonder, “What was I thinking with this social media marketing thing? Everybody’s talking about how great it works, but it’s just eating away my time – and I don’t really see a whole lot of results from it.”
A solution to the irritation stage is to consider how often do you really need to post. Look at your market. Look at how often they are online and find the days and times that impact your prospective clients the most. Always offer value. Be genuinely you and don’t sell. In order to get past the irritation stage and past the “What was I thinking” kind of stage, it is always better to have a plan and to follow your plan.In order to get past the irritation stage and past the “What was I thinking” kind of stage, it is always better to have a plan and to follow your plan. Click To Tweet
The 2nd Stage of Social Media Marketing Despair: The Missing Ingredient Stage
The second stage of social media marketing despair is the missing ingredient stage. Everything will be great if …. Well, what is your missing ingredient? Are you disengaged with your prospective clients? Are you complaining about social media marketing and saying, “Oh, it just doesn’t work, and it just eats my time”? To get through the second stage of social media marketing despair, start to audit what works and what doesn’t.
Look at all your social networks. Audit them, audit the process that you’re going through and check your analytics. If you haven’t put Google Analytics in your website yet, now is the time to do it. Have I mentioned that Google Analytics is free and adds a lot of value for you? You can find out where the people that land on your website came from, how long they stay on your website, which pages they look at and a lot more! Also, check the analytics of your social networks. Each social network has its own analytics – some better than others. It is worth checking the data that each social network gives you to find your best posting times and which content works better for your audience.
Next, Look at your content strategy. Do you have a content strategy? If not, start building a content strategy. Look at your marketing funnel. How is your marketing funnel working? Do you have a marketing funnel? What do your prospective clients need from you to make a buying decision? Think about your target and what they need. Where do they hang out? If you haven’t done a client avatar yet, this is a great stage to start doing them. A client avatar will give you the clarity you need to find your missing ingredient. Once you have done the audit, checked your analytics, looked at your strategy and your client avatar, you will know what you are missing. Now, you can fix it and have social media work for you!Once you have done your social media marketing audit, checked your analytics, looked at your strategy and your client avatar, you will know what you are missing to succeed in social media marketing. Click To Tweet
The 3rd Stage of Social Media Marketing Despair: The Resentment Stage
The third stage of the social media marketing despair is the resentment stage. “It’s useless. Social media marketing is just useless to try. I have tried everything. I’ve given my all. Nothing is working.” Don’t give up, because even though social media marketing will cost either time or money, it actually works very well.
Have you done your basic foundations for social media marketing as mentioned in the previous stage? Have you done a client avatar? What do your prospective clients need? Which networks do they hang out? What language do they react to? Let me give you an example of what I mean with the language. If you are talking to your prospective clients in a certain lingo and the terms you are using are too technical, they don’t understand what you mean. Try to explain how you can help your clients in terms they can understand.
Another important part to look at is your strategy. Do you have a strategy? If yes, maybe it’s time to revise it. Look at what has been working, and what hasn’t. Revise your strategy based on what you found is working. Don’t be uncertain about what you need to do and what not. Just be strategically about what you try and know what works. Simply do more of what works. Again, analytics are important to find out what works. Always make sure you have them installed and you check them regularly.Just be strategically about what you try and know what works. Simply do more of what works. Click To Tweet
Those are the three stages of social media marketing despair. Are you in one of them? Take the time to build your marketing foundation and social media marketing will work for you. If you don’t have the time or the knowledge to repair your social media marketing, you can contact me for a free 30 minutes discovery session to find out how I can help you to get your social media marketing working.
And don’t forget to celebrate the little victories along the way!