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Business success: Focus on what you do best and you will succeed

By: Wendy LugoSantiago

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I was just listening to a recording from VAClassroom (I relisten to them often).  Craig Cannings mentioned at the beginning of the session a book he just finished reading: “The next Generation Leader” by Andy Stanley.  What made me think is the comment Craig made.  He said, that a lot of business owners think that they need to be well-rounded – meaning they need to know a little about everything.  He continued by saying that that is not the case, but they need to focus on what they do best.  That in turn started me thinking: What do I do best? 

Besides the skills I have, I think I am best at finding solutions and optimizing.  For example, I look at a profile and with one look I can tell you what to change to optimize it.  I do that already automatically when I look at any profile – it is second nature.  Sometimes I need to do some prior work, like a keyword research,  before I am happy with how a profile turns out. 

I am also very good at finding solutions to any problem.  I guess I am a “finder.”  Even if I do not know how to do something, I will find it out and I will get it done.  And I truly enjoy the process of finding a solution.  I guess, that is why I like Social Media Marketing.  You have to look at what is there, optimize it and find a solution on how to use it to your best advantage.

What do you do best?

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"Wendy is an amazing business partner for anyone looking for a Social Media Consultant who genuinely cares and takes a personal interest in your business. She helped me to develop a strategy and generously shared her knowledge. She follows through on the smallest of details. I appreciate Wendy's energetic, positive and fun personality. Thank you, Wendy!."
Janice LaVore-Fletcher, Founder and President, Christian Coach Institute

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